CBE Professors Kouchakdjian and Galstyan Publish Case Study on WineWorks

YEREVAN, Armenia — The American University of Armenia (AUA) Manoogian Simone College of Business and Economics (CBE), a leader in case-based teaching and learning in Armenia, proudly announces the publication of a new business case study “WineWorks: Catalyzing the Rebirth of the Armenian Wine Industry,” authored by Professor and the Director of Entrepreneurship and Product Innovation Center, Dr. Michael Kouchakdjian, and Adjunct Lecturer and Governor of the Central Bank of Armenia, Dr. Martin Galstyan. This case study was published in the most recent volume of Case Focus (Issue 4), an acclaimed international journal dedicated to management and business topics.