What is EPIC?

The American University of Armenia's (AUA) on-campus start-up incubator that helps AUA students, alumni, and other entrepreneurs to advance their ventures from idea to success. The Entrepreneurship and Product Innovation Center (EPIC) provides an ecosystem for AUA’s emerging entrepreneurs that consists of first-class facilities and collaboration space, programs and events, and a network of mentors, advisors, and investors.

Why is EPIC different?

  • Part of a leading university with business, engineering, and computer science

    As one of the leading global universities in Armenia and in the region, AUA has unmatched relationships with universities worldwide, including being an affiliate of the University of California.  With programs and faculty in business, engineering, and computer science among others, EPIC serves as an interdisciplinary hub where ideas, people, and opportunities meet.

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  • A worldwide network

    With dozens of faculty from overseas, as well as an alumni network of over 6,000 throughout the world, EPIC is connected to people who know, care and want to create.

  • Entrepreneurial programs

    EPIC directs the STRIVE pre-incubation program and the EPIC incubator, both providing guidance and support to Armenia’s ascending entrepreneurs. In addition, EPIC is the national host  administrator of the Entrepreneurship World Cup (EWC), one of the world’s largest and most diverse startup pitch competitions. EWC provides Armenian entrepreneurs the opportunity to compete with teams from 200+ countries, pitch their ventures, and win millions of dollars in prizes and investment.

Latest News

EPIC Incubation Teams Complete Customer Discovery and Head to Demo Day

The spring 2026 cohort will present their work at EPIC Demo Day on June 10.

EPIC Launches 18th Incubation Cohort

The Entrepreneurship and Product Innovation Center (EPIC) at the American University of Armenia (AUA) launched  its 18th Incubation Program.

Figurings: How Two EPIC STRIVE Alumni Built a Startup for the Busy Reader

Anush and Karapet each joined EPIC’s STRIVE program independently.

EPIC Connects Startups With Talent Through Community Matchmaking Event

The event brought together startup teams looking for specific skill sets and community members interested in joining an early-stage startup.

EPIC Opens Applications for Its 2026 Startup Programs

EPIC is pleased to open applications for its winter/spring 2026 flagship programs.

SoftGuardian Startup Redefines Epilepsy Monitoring

SoftGuardian has developed a pillow that continuously monitors patients during sleep to detect and analyze nighttime epileptic seizures.

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